Mascara can seem like one of the trickier items to replace with a safe alternative that still matches the same standards - but think again.With naturally long lashes and my preference towards cream-based products (most creams are oil-based, and what do we use to remove eye-makeup? Oil.), smudging can be a problem for me, however, choosing the right mascara (or making sure to set with a translucent powder) makes the world of difference and will have you batting your toxin-free lashes in no time!
What's really lurking in your mascara? Regardless of brand, most mascaras contain toxic synthetic preservatives, and other questionable ingredients. Many also contain synthetic fragrance and petroleum-by products. 

From popular mainstream brands (think L'Oreal, Revlon, CoverGirl, Maybelline), to luxury brands such as Lancome, Chanel, Dior and YSL, and other popular beauty brands like NARS, Tarte, Urban Decay, MAC & Too Faced, here's what you'll find if you take a peek at that ingredient label:  

- Parabens 

These usually start with a prefix of butyl, methyl, ethyl, isobutyl, propyl etc.Parabens have been linked to endocrine disruption and allergens in European studies

- Midazolidinyl Urea (Germall II) and Diazolidinyl Urea (Germall 115) 

These are the most commonly used preservatives after the parabens. Neither of the Germall chemicals provide good antifungal protection, and must be combined with other preservatives. They release formaldehyde at just over ten degrees. Formaldehyde is a known human carcinogen.


This chemical is under growing scientific scrutiny because of high levels found in every woman of reproductive age. Phthalates are suspected of causing birth defects. The European Parliament prohibited the use of the phthalates Di-(2-ethylhexyl) Phthalate (DEHP) and DBP in cosmetics. Phthalates are absorbed through the skin, inhaled and ingested when they leach from plastic containers and contaminate food and water. Animal studies prove that phthalates damage the liver, kidneys, lungs and reproductive systems (testes). They also can induce a state of hypersensitivity in the immune system. 

My favourite way to quickly check the ingredients of a product? ThinkDirty. Download the app now and start scanning or searching for products. You'll be surprised by what you find! 

 But this doesn't mean you have to go without gorgeous, luscious lashes.

Nope. You CAN have the same results, without the toxic chemicals. I've rounded up my favourites below.

Best for: Va-va-voom lashes.

If you really want to up the volume and length of your lashes, this is my go-to and #1. 
It truly is waterproof, cry-proof and can be removed without tugging with a make-up remover or oil and cotton pad. 

Best for: Lengthening and definition. Vegan friendly.

 The Lily Lolo Mascara is one of the most popular natural mascaras for it's lengthening and volumising abilities. Whilst not quite as volumising as the Ere Perez mascara, the Lily Lolo Natural Mascara gives beautiful length - so you won't miss your old toxic mascaras one bit!

W3LL People Expressionist Bio Extreme Mascara
Best for: Definition and length.

This award-winning mascara creates such beautiful clump-free definition, length and is easily layered to create volume. Go lightly for a natural finish, or apply as per usual for gorgeous fluffy lashes.

Tip: I love to layer this underneath the Ere Perez Volumising Waterproof Mascara for added volume and lashes that last all day.

Kjaer Weis Mascara
Best for: Lengthening.

If you want length, then this mascara is your answer! With 99.8% of the ingredients sourced from organic farming, and the refillable tube (yes, even the mascara is refillable!), this is not only eye-friendly, but eco-friendly, too!

Best for: Definition. 

For defined and naturally gorgeous lashes, the rms beauty Defining Mascara is long-lasting, non-clumping and nourishes your lashes. rms beauty also have a Volumising Mascara - tip: layer different formulas for the ultimately volumised and defined lashes, rather than trying to find everything in one formula. It will give you a better finish and result. 

100% Pure Black Tea Ultra Lengthening Mascara
Best for: Lengthening. Vegan. Fair complexions (brown option available)

Pigmented with only fruit and plant-based dyes, 100% Pure is truly one of the purest brands available. This mascara is also available in three shades.

Best for: Fair complexions (four shades), Natural length and definition.

With four gorgeous, wearable shades, this mascara is perfect for a natural look, or opt for Nightfall to lengthen, define and volumise. Nourishes the lashes and doesn't smudge or clump.

You can also find these brands here - 

- LUK Beautifood


- Citrine Natural Skin
- Eco Diva Beauty
- Follain
- (The) Detox Market
- Safe & Chic
- Spirit Beauty Lounge
Discounts -

Beautiful Because - 10% off your first order use discount code megsy10
Nourished Life - 10% off use discount code shop

Do you have a favourite natural mascara? Pop any questions below or over on instagram.

Kelsey xx
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